By defining different segments of young people we were able to illustrate to Norddjurs what segment they were more likely to succeed in targeting. And how to target them. This made it possible to direct their marketing to the young people that are more likely to move.
Norddjurs needed to know how they were perceived by citizens that lived in big cities or close to big cities. These insights would be used to boost their image and attract more people over the next years.
Norddjurs needed to know how they were perceived by citizens that lived in big cities or close to big cities. These insights would be used to boost their image and attract more people over the next years.
Through in-depth interviews and workshops with young people that were about to finish university and from workshops with Norddjurs employees. The insights were combined into different segments of young people.